In the 2nd chapter in his book Rhetoric for
Radicals, Jason Del Gandio wrote about how technology creates a separation in
the way that we communicate and about the rhetorical approaches used in media. Technology
today (especially social media) creates a separation between the way we express
ourselves through writing, public speaking, and conversations with each other
by allowing us to communicate in so many ways. For example, the way we converse
in text messaging differs from the way we converse with one another. We
communicate in different ways based off of whom we are communicating with and
how we are communicating with them.
The four rhetorical approaches are persuasion, argumentation,
storytelling, and invitation. Persuasion can change, shape, or sustain
someone’s views and it occurs all the time. The four basic approaches to
persuasion are logic, emotion, values, and credibility. Logic can take on many
forms. It can be an argument, story, or basic description. Emotion can be
manipulated and it can be used for socially just purposes. “Emotions can be used for love, honor,
encouragement, excitement, humor, and respect,” (Gandio 72). It can easily
manipulate our choices. Values guide our daily decisions and actions. “Values
are often used as persuasive tools, and this is usually done by using values to
either unite or divide people,” (Gandio 72). Credibility has three
characteristics: likeability, trustworthiness, and knowledgeableness.
Argumentation consists of three things: making a claim,
providing evidence, and using reason. Argumentation allows you to “[take] a
stand on an issue and [assert] your opinion...,” (Gandio 76). A claim that you
make is your own opinion. Providing evidence allows you to support what your
claim is. Reasoning allows you to further explain your claim and evidence.
Storytelling allows you to give meaning to whatever you
are talking about. “We tell stories in order to evoke the meaning and
importance of events, issues, struggles, and experiences. Good stories are
based on human identification: we identify with the story, allowing us to see
the world through that narrative frame. We then envision ourselves as the
characters living out that story,” (Gandio 81). Stories are composed of five
basic parts: characters, action, scene, conflict and resolution, and plot.
Invitation allows others to state their opinions and
positions on a specific issue rather than persuading them to take on a
particular position. There is more than one way to do an invitational rhetoric.
Invitational rhetoric can be used in all forms of communication. Invitational
rhetoric should be used honestly, should clarify intentions, and much more. It
allows you and your audience to state their opinions on a particular issue.
Each person can state his or her positions on a particular issue.